Pyramid Scams
You invest (say) Rs. 10,000 and refer two more people. They join under you and you get back (say) Rs.1000. Further, when the tree grows under them, you get Rs.1000 for each person under yourself in the tree. So, within no time, you have recovered your investment AND you can make money each time someone joins under you …. For life!!!
How does that sound?? A great investment??? Or a pure scam???
Anyone with a basic sense of business knows there ain’t anything called a free lunch, let alone a free income. Ask for more details on how this is feasible and you would unearth a well covered up “Pyramid scam”, maybe in the guise of a multi-level marketing scheme.
So let us look at what one of the schemes actually promise – Each new investor must purchase a ‘rare numismatic coin’ (or any other commodity) at the cost of around Rs. 30,000 and agree to abide by the rules, policies and procedures of the company. He must then refer two other people to do the same who refer two more and so on. Everytime there are three referees on the ‘left downline’ AND the ‘right downline’, you get paid an amount of Rs.11,500. This continues infinitely. That means irrespective of how many levels below you a purchase is made, 3+3 new purchases (which is linked to referees) would give you the promised sum. So, in a nutshell, what is promised is this – Invest Rs.30,000 and refer two people => You will get a ‘numismatic coin of high value’ plus a passive income for the rest of your life even if you don’t work because your ‘downline’ would be keen to recover their investment and thus help in new recruits.

The thought that tens of people get paid around Rs.2000 each for a purchase of Rs. 30,000 defies business sense. Or does it? In one of the websites that an Independent Representative (IR) of one such company maintains, he claims that the scheme is workable for the company because of –
a) Mark Up - By increasing price of the product – Mark up the price until 125%
b) Floating - Invest the money for those are still cannot get balance network. (3 left/3 right)
c) Flush Out - Daily selling extra from all members who join it in a day. (limited to 18 left / 18 right or equal to USD 1500 per day)
This should more or less convince you and you would invest the amount with starry eyes imagining the future paycheques. The deal seems legal – You are being paid a commission for a sale. The claim that the money ‘on hold’ is profitably invested which ensures sustenance of the ‘business’ is more or less acceptable. You can see good incomes for yourself and by introducing referrals, you are a moral victor as ‘you have helped another person get rich’.
As nice and moralistic as it seems, this, on investigation, turns out to be a ‘pyramid scheme’, well covered-up; and with the company having suitable legal parlance to get out unnerved whenever a problem crops up.
Think of it this way. Say the payments are made to you every time two people join under you. Each of them have paid (say) Rs. 20,000/- and you get say (Rs. 1000/-) for your efforts. This means you are now at Rs. -19,000/- and they are at Rs. -20,000/-. The guy above you is at a hefty Rs. 59,000/-. Now lets say, each of the ones below you get two people added to their downlines. That means, out of the Rs.20,000*4= Rs.80,000/- that is funneled in, (Rs.1000*2 )*2= Rs.4000/- gets paid as ‘referral bonus’ or whatever and the guy at the top makes a neat Rs. 76,000/-. At the next level, the added amount is Rs. 20,000*8 = 1,60,000 – (Rs. 1000 * 3) * 4 = Rs. 1,48,000. Continuing further, at the nth level, the amount added is Rs.20,000*2^n – ((Rs. 1000 *n) * 2^(n-1)). When these two become equal, the business is no longer profitable.
For the hypothetical amounts quoted above, that happens only at n=40.
This is for the straightforward case. Companies usually have additional requirements that the amount will be credited only when the left and right trees are ‘balanced’ i.e. they have equal number of people on each tree and upto a maximum of 18 referrals per day etc. That might push the equalizing number up to say 50. So what happens then?? The business is no longer profitable and is likely to call it quits. At that point of time, there would be 2^50 people (hypothetically) who would have lost Rs.20,000 each at the bottom-most rung. Add to that 2^49 people at the rung above that who would have lost Rs. 19,000 each, 2^48 people at the rung above that who would have lost Rs. 18,000/- each and so on. The beneficiaries are the ones at the top of the chain. The higher you are, the more money you make – all the expense of the ones in the bottom-most rung.
Forget the hypothetical case, 2^50 people might not even be on this planet. The point is, at any instant of time, the number of people who are in the negative is more than 75% of the total people involved in it. That leaves them vulnerable.
This is no new thing. It is a well established modus operandi called the Pyramid Scam –
(Taken from http://www.fraudsandscams.com/pyramid.htm)
As good as it sounds, here’s the hitch. While the letter keeps reminding you to think in terms of ten people, look at the big picture. It will require more than one billion people to fill the tenth tier in your pyramid and those people must lose their investment because it would take 10 billion people to fill the eleventh tier and there are not that many people on the planet.
No matter how you look at it, a Pyramid Scheme is a fraud on somebody. It has to be, since the system relies upon the distribution of a valuable consideration, ongoing distribution requires a rapidly growing list of participants and nothing of value is created anywhere in the process.
That is the key to identifying a Pyramid Scheme – does the system’s growth, prosperity and survival depend upon the value it creates, or is the value contributed by today’s recruits distributed to pay those who were recruited yesterday?.
As previously stated, the chain letter serves as the basic Pyramid Scheme model for purposes of illustration. Most Pyramid Schemes are substantially more complex, in that they are constructed to look like a multi-level marketing (MLM) operation such as Amway, where people buy in, and then benefit from their product sales and the sales of those that they recruit into the operation. In these cases, the only people who realize that the operation is a scam are those at the top of the pyramid; the other investors believe that they are involved in some sort of legitimate MLM enterprise.
Even if the deal is that you purchase something for that money, when you really think about it, it is in-fact a pyramid scheme albeit well disguised. Instead of saying “Pay me Rs. 20,000/- and you will get back Rs.2,000/- every time you introduce 3 people on your left and right downlines”, it says “Pay me Rs.30,000/- (for a product worth around Rs.10,000/-) and you will get back Rs.2,000/- every time you introduce 3 people on your left and right downlines”. As well covered up as it is, this is the truth.
Face it. This has got to end sometime. Now or in ten years time. But note that whenever it ends, either due to lack of customers or lack of products to sell, the Independent Representatives (IRs) at the bottom of the chain are the big losers. As the scheme mentions, the IRs would get their cheques only when 3+3 referees are introduced into the chain below them. This means, the last two levels of IRs lose the Rs.20,000/- they ‘invested’ and are struck with a Gold Coin worth (hopefully) around Rs.10,000/- they never even wanted to buy in the first place!! There is also a mention on the web that the coins are not delivered until each IR has 5+5 referees below him, which, if true, would mean they wouldn’t even have the Gold coin with them.
Some interesting links --
1. A similar scam in the United States was brought to light in 1999. The court judgement of the case of The United States of America versus Gold Unlimited is available at http://caselaw.lp.findlaw.com/cgi-bin/getcase.pl?court=6th&navby=case&no=99a0170p
The similarities of the two cases under consideration is glaring, to say the least.
2. An article by the WorldBank about pyramid schemes in Albania
http://www.worldbank.org/html/prddr/trans/so97/albania2.htm
3. A guide to Fraud schemes
http://www.quatloos.com/ftc_mlm.htm
4. A notice by the SriLankan Government
http://www.pyramidschemealert.org/PSAMain/news/srilanka.html
http://www.pyramidschemealert.org/PSAMain/news/SriLankaReport.pdf
5. A report about a very similar deal uncovered in Bangalore itself.
(From http://www.deccanherald.com/deccanherald/sep30/i7.asp)
Commission can be earned by referring two more people (maximum) who in turn must recruit two more depositors, thus building on a chain of investors. “Once a step of three people on the left and three on the right is completed, PGB sends a payout of US$ 30; this continues as every step is completed,” explains Mr Chandramurthy, the top-most agent of PGIPL functioning from Chennai.
Fancy tags such as referral systems are nothing but pyramid schemes in disguise that are banned in India under the Prize Chits and Money Circulation Schemes (Banning) Act, 1978.
6. Less than a month ago, in the Hindu
http://www.hindu.com/2006/08/15/stories/2006081517700500.htm
Beware of money circulation schemes'
They are banned by law, says CID
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• Gullible people are lured into making quick money by becoming members of these marketing agencies
• They sell consumer goods to camouflage their operations
• Some of them try to boost their image by offering donations to charitable organisations
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HYDERABAD: The Crime Investigation Department (CID) on Monday cautioned people of the State against joining money circulation schemes being operated in the guise of Multi-Level Marketing Schemes (MLM) or Network Marketing (NWM).
CID Superintendent of Police (Economic Offences Wing) V.C. Sajjanar, in a press release said, of late, many companies had started luring gullible people to make money claiming themselves as MLM or NWM agencies. "Enrolment of members for making quick or easy money is nothing but money circulation scheme," he said. Such schemes were banned under the Prize Chits and Money Circulation Scheme (banning) Act, 1978.
Misleading prices
According to Mr. Sajjanar, some companies camouflaged their operations saying they were selling cosmetic products, computer spare parts or some other consumer goods. "The pricing policy of their products itself is misleading. Sale of consumer goods in the name of multi-level marketing is only to mislead people and cover up their cheating act," he observed.
Some companies try to boost their image by offering donations to charitable and voluntary organisations. In any MCS or MLM or NWM plans, individuals are asked to pay some amount ranging from Rs. 5,000 to Rs. 50,000. Later, the new members should get two to four new members enrolled. If they succeed, they get back the money in the form of commission and thus the chain goes on.
Appeal to people
He appealed to people to inform the CID about such companies on telephone numbers 040-23232889 or 040-23237474 or 040-23237575 or send e-mail to speow@cidap.gov.in
7. Two years ago -- http://www.hindu.com/2004/01/11/stories/2004011103310400.htm
8. In the site of the CID (Criminal Investigation Dept) AP
http://www.cidap.gov.in/EconomicOffences.aspx
4.Money Circulation Schemes
• Do not be taken in by schemes which promise fabulous returns dependent on your recruiting members to a scheme.
• Do not invest in schemes that require heavy investment initially to be recouped by the commissions out of the investments made by the new members.
9. http://www.outlookmoney.com/scripts/IIH021C1.asp?sectionid=10&categoryid=57&articleid=4330
The police moved in and took Rana into custody for alleged violations of the Prize Chits and Money Circulation Schemes (Banning) Act, 1978. Section 3 of the Act says "no person shall promote or conduct any prize, chit or money circulation scheme or enrol a member to any such chit or scheme promising remittance of money in pursuance of the scheme." The penalty: imprisonment for a term up to three years.
